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Blogging to Drive Business: Create and Maintain Valuable Customer Connections, Second Edition by Eric Butow, Rebecca Bollwitt

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5. Choosing a Blog Topic

After you decide to start a blog, you must next find something to write about on a regular basis. When you’re passionate about a topic, finding subject matter should be easy enough. However, you likely are always in need of inspiration, especially when it comes to publishing fresh content. Blog posts can include news, insights, information, photos, lists, polls, questions, and almost any other form of content. Finding the content and subject matter that works best for your company can help you establish a strong publishing pace and keep your readers engaged. Being passionate about your subject matter adds value for the readers of your blog and keeps you interested in its maintenance. Because your company is certainly ...

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