October 2012
Beginner
320 pages
7h 37m
English
book
Blogging to Drive Business: Create and Maintain Valuable Customer Connections, Second Edition
by Eric Butow, Rebecca Bollwitt
Content preview from Blogging to Drive Business: Create and Maintain Valuable Customer Connections, Second Edition
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7. Who Will Write the Blog?
A business blog requires passion and dedication. After all, you must produce quality content on a regular basis. In companies of any size, finding someone to manage this task can sometimes prove difficult. Some companies assign responsibility for the blog to an existing employee or department, making it everyone’s responsibility but moderated by a single individual. Other companies hire someone to specifically handle their social media strategy and profiles.
Writing from Within a Company
A common question asked when companies consider starting a blog for their business is this: Who will author it? Companies have several options for this, but the optimal scenario under any option is to find someone willing to take ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.