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Blogging to Drive Business: Create and Maintain Valuable Customer Connections, Second Edition by Eric Butow, Rebecca Bollwitt

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8. Getting Eyeballs to Your Blog

You may not instantly find readers for your blog within the first few minutes of publishing a post, but there are ways to boost your audience and bring awareness to your writing.

You can add your blog to directory listings or use search engine optimization (SEO) tips so that it is searchable, but when it comes purely to content, you also need to attract readers who will want to return with each post. Great content that serves to educate, inform, or entertain is the driving force behind building an audience with your blog. This chapter shows you how to get your audience to return to your blog.

Writing Effectively

After you get an audience to your site, it’s key to provide content that will capture audience members’ ...

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