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Blogging to Drive Business: Create and Maintain Valuable Customer Connections, Second Edition by Eric Butow, Rebecca Bollwitt

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6. Designing Your Blog

After you have your content in mind, presenting your posts in an easy-to-read format helps the reader navigate through your site. You want to welcome readers to your blog with an eye-pleasing layout, allowing them to spot post titles, tags, or categories; do searches; and get all of the information they came for. The easier your blog is on the eyes, the longer your readers will stay on your page and the more likely they will be to share your posts and recommend your content to their peers.

Understanding the Function of Your Blog

Whether you’ve decided on a fully customized layout or a theme to match your current website or marketing material, there are actually thousands of options and tools to assist you in getting just ...

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