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1.1 THE RED VELVET ROPE POLICY

He who trims himself to suit everyone will soon whittle himself away.

— Raymond Hull

Imagine that a friend has invited you to accompany her to an invitation-only special event. You arrive and approach the door, surprised to find a red velvet rope stretched between two shiny brass poles. A nicely dressed man asks your name, checking his invitation list. Finding your name there, he flashes a wide grin and drops one end of the rope, allowing you to pass through and enter the party. You feel like a star.

Do you have your own Red Velvet Rope Policy that allows in only the most ideal clients, the ones who energize and inspire you? If you don't, you will shortly.

The Red Velvet Rope Policy

Why should have you have a Red Velvet Rope Policy?

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First, because when you work with clients you love, you'll truly enjoy the work you're doing; you'll love every minute of it. And when you love every minute of the work you do, you'll do your best work, which is essential to book yourself solid.

Second, because you are your clients. They are an expression and an extension of you. Do you remember when you were a teenager and your mother or father would give you a hard time about someone you were hanging out with? Your parents may have said that a particular kid reflected ...

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