Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

Module 4

The 6 Core Self-Promotion Strategies

CRUISING ALTITUDE

So far you have done a systems check on the ground with Module One—Your Foundation. Then you helped your business take off from the runway by putting all of your horsepower into Module Two—Building Trust & Credibility. Module Three, Perfect Pricing & Simple Selling, took you to full throttle, where you gave it all she's got.

Just like flying an airplane, the aim of your business is to get it to a cruising altitude, where you can go a greater distance, at a higher speed, while consuming less fuel.

Self-promotion is the fuel that propels your entire business, but it needs the other three modules to be in place in order to stay at cruising altitude. When you can get your marketing system on autopilot, you'll have more clients than you can handle.

A word to the wise: High mindedness, the sensibility that you are above marketing and selling and that you shouldn't have to do those “salesy” things, is small thinking. This is due to two conflicting intentions: the intention to be great at what you do rather than great at marketing, and the intention not to sell out or compromise your integrity. As you'll see, the two aren't mutually exclusive.

The 6 Core Self-Promotion Strategies

MODULE FOUR

Watch out, because you're not only on your way to liking marketing and selling, but you are now dangerously close to loving both. Just ...