April 2013
Beginner
454 pages
8h 44m
English
book
Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
by Michael Port, Jocelyn Wallace
Content preview from Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
2.7 THE KEEP IN TOUCH STRATEGY
Be well, do good work, and Keep in Touch.
—Garrison Keillor
This Keep in Touch Strategy may be the most important marketing strategy you'll ever use. You already know that you need to connect with potential clients many times before they feel comfortable hiring you or purchasing your products. If you don't have a systematized and automated Keep in Touch Strategy in place, you may, as the saying goes, leave a lot of business on the table. Most important, you'll miss out on the opportunity to serve the people you're meant to serve.
Many businesses fail for lack of a solid Keep in Touch marketing strategy. Either they bombard you with too much information and too many offers that turn you off, or you never hear from them at all, which leaves you feeling unimportant and irrelevant.
Strategies That Help You Collect People
I'm sure you've met hundreds, if not thousands of people over your professional life you've not kept in touch with. Now that you're a service professional wanting to attract more clients than you can handle, I'll bet you wish you had kept in touch with all those folks. Well, no matter! You will Keep in Touch with everyone you meet from this point forward. It is encouraging, however, to reflect on all of the people you have met with whom you did not Keep in Touch because it shows you how easy it can be to build a database of potential clients ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.