Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

Module 1

Your Foundation

THE SYSTEMS CHECK

Before a pilot confidently and powerfully lifts a plane into the air for a long journey, she charts her flight plan and performs an all systems check while she's on the ground. This takes time and must be done meticulously. Make one mistake and the consequences can be dire.

The same is true when developing your marketing system. Skip the prep work and you won't even get to the jet-way. In the Book Yourself Solid system I refer to this systems check as Your Foundation.

Your Foundation is where most of the heavy lifting is done. Rarely does a new business owner spend enough time laying their foundation. Instead, they think they're meant to start marketing immediately—as if marketing is what gets them clients. It's not.

Surprised? I would think so. Rarely does marketing get you clients. It simply creates awareness for the products and services you offer. The awareness needed to lead potential buyers into your sales cycle.

Think of marketing as the fuel that powers your client-generating engine. If your fuel tank runs empty, you'll take a nosedive. Marketing just gets your sales process moving. It's what you do during the journey that helps you book the business.

Your Foundation

MODULE ONE

To be booked solid requires that you have a solid foundation.

THAT FOUNDATION BEGINS LIKE THIS:

• Choose your ideal clients so you work only with people who ...