Every time you suppress some part of yourself or allow others to play you small, you are in essence ignoring the owner's manual your creator gave you and destroying your design.

—Oprah Winfrey

Having established your target market and identified their urgent needs and compelling desires, the big result you help them get, as well as the benefits of the investable opportunities you offer, you are ready to develop a plan for deciding how you want to be known in your market—in an irresistible and unforgettable way.

You will do this by developing a personal brand. There are three components to your personal brand.

Don't Blend In — Distinguish Yourself

A personal brand will serve as an important key to your success. It will help clearly and consistently define, express, and communicate who you are, who you serve, and why you have chosen to dedicate your life and work to serving your target market so that you can attract your most ideal clients and not those who are less than ideal.

Personal branding is far more than just what you do or what your web site and business cards look like. It is you—uniquely you. It allows you to distinguish yourself from everyone else: what is unique about who you are, what you stand for, and what you do. Blending in and marketing yourself like others in your field can be tempting. It gives the illusion that it's a safer thing ...

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