September 2006
Beginner
235 pages
4h 40m
English
book
Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman
by Mary Brown, Ph.D. Carol Orsborn, Paco Underhill
Content preview from Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer WomanBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Appendix . Resources
Recommended Reading
A brief compendium of resources and information that we have found invaluable in understanding and studying the topic of marketing to women of the Baby Boomer generation.
Marketing to Women
Books
Newsletters/Blogs
Marketing to Women, monthly newsletter published by EMP Communications, New York. Covers news, trends, and research on marketing to women.
LearnedonWomen.com/blog.asp, weblog by Andrea Learned. Research and analysis of women’s market efforts.
Michelemiller.blogs.com, weblog by Michelle Miller. Concepts, principles, and news on marketing to women.
Marketing to Baby Boomers
Books
Newsletters/Blogs
BoomerProject.com/current.html, monthly e-newsletter published by Matt Thornhill, Washington, D.C. Covers news ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.