Chapter Five. She’s in the Driver’s Seat: She’ll Problem-Solve Her Own Way Through the Marketplace
Over the course of the last several chapters, we’ve been unraveling the myth of the existence of a “stereotypical” Boomer woman. While it is essential to speak to her diversity, there is one unifying factor that should nevertheless always be kept front-of-mind, regardless of all the other qualifiers that come into play. She is, above all, a woman.
His and Her Marketing
As we mentioned earlier, men and women are wired differently. He prefers the big picture and broad strokes, using a more linear and logical approach to making decisions. Her decision-making process, on the other hand, takes a layered and cyclical path, where subtlety, details, research, ...
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