September 2006
Beginner
235 pages
4h 40m
English
book
Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman
by Mary Brown, Ph.D. Carol Orsborn, Paco Underhill
Content preview from Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer WomanBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter Five. She’s in the Driver’s Seat: She’ll Problem-Solve Her Own Way Through the Marketplace
Over the course of the last several chapters, we’ve been unraveling the myth of the existence of a “stereotypical” Boomer woman. While it is essential to speak to her diversity, there is one unifying factor that should nevertheless always be kept front-of-mind, regardless of all the other qualifiers that come into play. She is, above all, a woman.
His and Her Marketing
As we mentioned earlier, men and women are wired differently. He prefers the big picture and broad strokes, using a more linear and logical approach to making decisions. Her decision-making process, on the other hand, takes a layered and cyclical path, where subtlety, details, research, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.