September 2006
Beginner
235 pages
4h 40m
English
book
Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman
by Mary Brown, Ph.D. Carol Orsborn, Paco Underhill
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Appendix . About the Authors
Mary Brown
President, Imago Creative, and Director, Boomer Women Marketing Group
As president of Imago Creative, Mary has distinguished herself as a leading voice on women as consumers. Imago Creative, the company she founded over a decade ago, has evolved into the only marketing firm in the United States to specialize in helping companies build brand relationships with women of the Baby Boomer generation. Mary is frequently sought as an industry expert, interviewed by the trade media and on National Public Radio (NPR), and hosting panels at industry conferences, such as the Boomer Marketing Summit. She is also a regular contributor to MarketingProfs.com. Mary studied humanities at Reed College in Portland, Oregon, followed ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.