September 2006
Beginner
235 pages
4h 40m
English
book
Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman
by Mary Brown, Ph.D. Carol Orsborn, Paco Underhill
Content preview from Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer WomanBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Foreword
The executive is on a lunchtime mission: to pick out the perfect $60,000 diamond ring from De Beers on Fifth Avenue. The search is on for the size, shape, and quality that says “You deserve the very best.”
And so it is that she finds and purchases the perfect ring for herself, places it on her own right hand, and reminds marketers in a broad range of industries that when it comes to the women of the Baby Boomer generation, we’re on revolutionary ground.
For many years, marketers have been largely missing the boat when it comes to Baby Boomer women. The time is ripe for a book that takes marketing to this segment of the population seriously. This book’s challenge to the marketing community is to wake up and rethink just who it is that has ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.