Chapter Six. She’s Changing Channels: Shaping the New Brandscape
In Chapter One, we asked you to imagine walking into your local news stand and seeing photographs of women 40+ on the covers of national magazines. By now, you recognize how rare it is for the Baby Boomer woman to be featured in mainstream media. But just because the woman over 40 has not been given her rightful due by the mainstream media yet, doesn’t mean she’s mute or invisible—if you know where to look and listen.
The fact is that women of the Baby Boomer generation are powerfully connected and communicating to one another through a vast personal, professional, social, and spiritual network of tributaries. For example, on any given day, month, or year, certain consumer-generated ...
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