September 2006
Beginner
235 pages
4h 40m
English
book
Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman
by Mary Brown, Ph.D. Carol Orsborn, Paco Underhill
Content preview from Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer WomanBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter Six. She’s Changing Channels: Shaping the New Brandscape
In Chapter One, we asked you to imagine walking into your local news stand and seeing photographs of women 40+ on the covers of national magazines. By now, you recognize how rare it is for the Baby Boomer woman to be featured in mainstream media. But just because the woman over 40 has not been given her rightful due by the mainstream media yet, doesn’t mean she’s mute or invisible—if you know where to look and listen.
The fact is that women of the Baby Boomer generation are powerfully connected and communicating to one another through a vast personal, professional, social, and spiritual network of tributaries. For example, on any given day, month, or year, certain consumer-generated ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.