Chapter 5
Retaining Quality Radio Babies
Linda:
My husband didn’t want to retire, not really. But there was nothing new and exciting to try. No one seemed to need his advice. Getting dressed to go to work each day became too daunting a task. So he retired at 55, and now the man is driving his family nuts because he has too much time on his hands!
This situation appears to be widespread, judging from our interviews and current discussions with Baby Boomer clients. Workers in their 50s and 60s may not truly want to retire; however, they’re not energized to come to work every day unless they receive new challenges and opportunities. We’d like to offer some suggestions to avoid losing this talented segment of the workforce before they’re really ...

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