Chapter 12
They Want What?! Working With the Gen Y Entitlement Mindset
“Have you heard about the newest doll? It’s a teenager doll. You wind it up, and it resents you for it.”—Anonymous Linda and Robin:
Perhaps you’re one of the many 45-and-older workers who cannot relate to what you view as the entitlement mindset of the new workforce—Generation Y. As a manager, you may understand that it is critical to establish a workplace environment that fosters creativity and productive effort. Perhaps you are a member of a task force or project team that has members who are in their early 20s, and you want to encourage their effort and participation. In any event, this question has undoubtedly crossed your mind at least on one occasion: Who are these ...

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