Building Portals, Intranets, and Corporate Web Sites Using Microsoft Servers
by James J. Townsend, Dmitri Riz, Deon Schaffer
Personalization
Most portals contain thousands or even hundreds of thousands of pages of content, most of which is not of interest to a specific user. Personalization provides a way to cut through the clutter and provide relevant, or at least potentially relevant, information to each user.
The most common form of personalization is to dynamically create pages that vary depending on data in the user's personal profile. For instance, a singles site might display personal ads from individuals who share a user's interests or commentary about issues in which the user is interested.
When I go to amazon.com, I am greeted by “Hello, James J. Townsend,” instantly putting me at ease and in the mood to buy books, DVDs, and more. This greeting is just the ...
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