March 2004
Intermediate to advanced
544 pages
11h 34m
English
book
Building Portals, Intranets, and Corporate Web Sites Using Microsoft Servers
by James J. Townsend, Dmitri Riz, Deon Schaffer
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Advertising Based on Profiles
As we have shown, personalization can take many forms. One of the more powerful is to create marketing campaigns based on user profiles. You may want to consider this an involuntary form of the subscriptions and notifications discussed in the previous section. The Microsoft Commerce Server Business Desk lets you display advertisements to users based on values in their user profiles. The ads can be placed in the banner section of the page header.
You can use complex criteria to determine ad display. The criteria are used as the basis of a calculation for determining which, if any, ad will appear. For instance, you may be trying to sell an exciting new model of men's hip waders. The first criteria are that the user ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.