Advertising Based on Profiles
As we have shown, personalization can take many forms. One of the more powerful is to create marketing campaigns based on user profiles. You may want to consider this an involuntary form of the subscriptions and notifications discussed in the previous section. The Microsoft Commerce Server Business Desk lets you display advertisements to users based on values in their user profiles. The ads can be placed in the banner section of the page header.
You can use complex criteria to determine ad display. The criteria are used as the basis of a calculation for determining which, if any, ad will appear. For instance, you may be trying to sell an exciting new model of men's hip waders. The first criteria are that the user ...
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