Creating User Profiles with Self-Registration

From the user's perspective, the first step in personalization is to obtain a username and password through the registration process. This step, which creates the personal profile later used for personalization, may occur the first time a customer makes a purchase from an online business. At that point, they are required to provide personal information to complete the transaction.

Profile creation may occur when a user requests premium content that is only available to registered users. For instance, a service called Bitpipe KnowledgeAlert serves as a clearinghouse for white papers and studies published by knowledge management vendors. Anonymous users may search and browse these papers, but they are ...

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