March 2004
Intermediate to advanced
544 pages
11h 34m
English
Personalization is one of the steps in creating an online virtual community. It provides a means for users to express their preferences and mold the content and appearance of the portal. Portal administrators can monitor usage patterns and identify further opportunities to enhance the user experience, thus increasing user satisfaction. This virtuous cycle can be repeated endlessly during the life of the portal (Figure 8.1).

The web is an ideal environment for delivering personalization because it lends itself to tracking user behavior and categorizing content based on categories and metadata. ...
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