March 2004
Intermediate to advanced
544 pages
11h 34m
English
The most important part of this chapter is a discussion of why taxonomy is so vital in today's organizations. Knowledge is power, and the organization with the right knowledge gains competitive advantage. I am familiar with the sales process within the IT industry, and I have learned firsthand the power of this principle. I am far more likely to be successful in selling my product when I am able to show superior knowledge of my product to my clients. Equally important is knowledge of my client's organization. This information is difficult to obtain; but before going into a sales call, I would want access to all previous presentations to this client, any recent news or press releases regarding the company, ...
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