Building Portals, Intranets, and Corporate Web Sites Using Microsoft Servers

Identifying Key User Groups

Most portals have several types of users, each with different needs. Every portal has administrators whose requirements differ from those of the bulk of the user population. You have to decide which user groups to target. For instance, if you were building an enterprise portal, you would optimize for the needs of your employees and not consider anonymous Internet users, suppliers, or outside groups. Similarly, you could build an Internet portal targeted to anonymous users, at least up until the point that they cross a threshold, such as by making a purchase, which redefines the relationship. In the latter case, you could use techniques to personalize content on the fly so you meet these users' apparent preferences ...