About the Authors


Globally known for their rigorous and effective approach to product innovation, Professors Peter Boatwright and Jonathan Cagan collaborate in corporate consulting, research on innovation processes and tools, teaching and leading innovation teams, and speaking engagements on the topic of innovation.

Peter Boatwright (foreground) is an Associate Professor of Marketing at the Tepper School of Business.

Jonathan Cagan is the George Tallman and Florence Barrett Ladd Professor in the Department of Mechanical Engineering at Carnegie Mellon University.

In the Carnegie Mellon tradition, Boatwright also has an appointment in the Department ...

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