September 2010
Intermediate to advanced
216 pages
5h 2m
English
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About the Authors
Globally known for their rigorous and effective approach to product innovation, Professors Peter Boatwright and Jonathan Cagan collaborate in corporate consulting, research on innovation processes and tools, teaching and leading innovation teams, and speaking engagements on the topic of innovation.
Peter Boatwright (foreground) is an Associate Professor of Marketing at the Tepper School of Business.
Jonathan Cagan is the George Tallman and Florence Barrett Ladd Professor in the Department of Mechanical Engineering at Carnegie Mellon University.
In the Carnegie Mellon tradition, Boatwright also has an appointment in the Department ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.