Notes
Chapter 1
1. Lerner, J. S., D. A. Small, and G. Loewenstein (2004) “Heart Strings and Purse Strings.” Psychological Science, Vol. 15, No. 5 (Aug) pp. 337–341.
2. Zhu, R., and J. Meyers-Levy (2005) Journal of Marketing Research, Vol. XLII (August), pp. 333–345.
3. “How Google Fuels Its Idea Factory,” Business Week, May 12, 2008, p. 54.
Chapter 2
4. “The Black & Decker Corporation (A): Power Tools Division,” Harvard Business School Case #9-595-057, Harvard Business School Publishing, 1995, p. 1.
5. “The Black & Decker Corporation (A): Power Tools Division,” Harvard Business School Case #9-595-057, Harvard Business School Publishing, 1995, p. 9.
6. “Black & Decker Corporation Series,” Harvard Business School Case #5-598-106, Harvard Business ...
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