Get Built to Love now with O’Reilly online learning.
O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.
Foreword by Donna Sturgess
Introduction Energizing the Marketplace
Chapter 1 Product Emotions
Chapter 2 Profitability of Emotions
Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion
Chapter 4 The Paths to Emotion
Chapter 5 Supported Emotions: The Key to Today’s Leading Products
Chapter 6 Product Emotion Strategy
Chapter 7 The Emotion of Form and Touchpoints to Create It
Chapter 8 Meeting Societal Needs: Positive Roles for Emotion
Chapter 9 Emotion’s Role in Technology Products
Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers
About the Authors