April 2015
Beginner
112 pages
1h 56m
English
Content preview from Business Strategy (The Brian Tracy Success Library)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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EIGHTEEN
Choose Your Competition
Choosing your strategy means choosing your competitor. Your competitor determines your level of sales, your prices, your profitability, your market share, and how fast or how slow you grow.
In warfare they say that no strategy is possible without consideration of the enemy—knowing who the enemy is and what the enemy is likely to do. It is the same in business. In Michael Porter’s work on competitive advantage at Harvard, he points out that competitive response to your marketing activities, or what your competitors are likely to do, must be a primary consideration in all of your strategic planning.
Identify Your Competitors
Who or what is your competitor for your product or service today? Who are your main competitors? ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.