Business Strategy (The Brian Tracy Success Library)

NINETEEN

Engage the Entire Company

When implementing strategy, the entire company must be working together seamlessly. Everybody must believe in the strategy and know what it means for their work and activities. All the goals and processes of the different parts of the company must be aligned. This is the principle of concerted action. Alexander’s army was known for being a united fighting force, the soldiers always ready to support each other in battle.

In contrast, the army of Darius was made up of many disparate sources, in terms of customs, languages, military traditions, levels of training, and officers—some of whom did not speak the languages of the others around them. When the army started to come apart, there was no team cohesion or unity ...