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The Driving Force: Key to Strategy
The idea of the driving force can help you think with greater clarity about the present and future of your business, and everything you do.
The term driving force comes courtesy of business consultants John Zimmerman and Benjamin Tregoe and is a major concept in strategy. Once adopted, the driving force becomes the quantitative principle around which all planning is done.
There are several driving forces that you can choose from. But there is always one that becomes the most important organizing principle of your business.
Here’s an important point. Just because you have, for example, a product-driven driving force for your business does not mean that you are not also focused on other areas of customer ...
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