2 Case Studies in Business Ethics and Corporate Governance
Apple Inc.’s hardware products include Macintosh Computers, iPod, iPhone and iPad. The soft-
ware products consist of Mac OS X operating system, iTunes media browser, iLife suite of multimedia
and creativity software, Aperture – photography package for professional purpose, Logic Studio and
iOS – an MOS (mobile operating system). The iconic products among the above are Apple iPod, iMac
and iPhone. They have earned a reputation of high quality and premium prices. Apple Inc. was given
the 121st rank in the Fortune 500 list in 2007.
As of Financial Year 2010, the company has earned revenues of US$ 65.23 billion, operating
income of US$ 18.39 billion, profi t of US$ 14.01 billion, assets ...