January 2012
Beginner to intermediate
192 pages
6h 29m
English
Content preview from Case Studies in Business Ethics and Corporate Governance
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Apple Inc. 5
However, after Jobs left Apple he didn’t give up, in fact he considered it as a new beginning. Jobs
started a new company named NeXT computers in 1985. He also acquired an animation company in
1986, which he later named as PIXAR, which later produced many high grosser animation movies of
Hollywood like Toy Story, Finding Nemo, etc. In 1996 when Apple was struggling to save its name,
CEO Gil Amelio chose to buy NeXT computers in order to get Jobs back. In 1997, Amelio was ousted
by board members because of three years of continuous low stock price of Apple shares. After this Jobs
became the interim CEO of Apple and started his work again. This incident clearly refl ects a corporate
governance problem at Apple.
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