Subhiksha: Failed Business Model or Unethical Practices? 137
operations (including the development of an effi cient supply chain). However, this was a serious con-
straint for the smaller players like Subhiksha which had no parent organization to support them but had
bigger ambitions. The options available with them were bank fi nancing, debts, equity fl otation or venture
capitalists.
The organized retailers worked on the model of procuring the Stock Keeping Units (SKUs) either
directly from the manufacturers or through the manufacturing company’s authorized regional distribu-
tors. These, in turn, fed the SKUs to the retail company’s distribution center (DC). Once the goods
reached the distribution center, bulk breaking was done. The previous ...