January 2012
Beginner to intermediate
192 pages
6h 29m
English
Content preview from Case Studies in Business Ethics and Corporate Governance
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4 Case Studies in Business Ethics and Corporate Governance
After the failure of Lisa, Macintosh was seen as the future of the company. It offered Lisa’s innovations
at a very low price. It was the people’s computer. Launched by a TV commercial, it was priced at $2,495
and included a 3-inch faster hard drive instead of a 5-inch hard drive. In 100 days 70,000 Macs were sold.
Despite its success, the sales of Mac fell. The company also faced troubling internal problems. There
were clashes between divisions and low inventory tracking led to overproduction. Sculley reorganized
Apple and many executives including Jobs left the organization. Steve Jobs then founded a new com-
pany called NeXT Inc. which later turned out to be the rival of Apple.
While ...
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