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Case Studies in Business Ethics and Corporate Governance
book

Case Studies in Business Ethics and Corporate Governance

by Sreejesh, Mohapatra
January 2012
Beginner to intermediate content levelBeginner to intermediate
192 pages
6h 29m
English
Pearson Education India
Content preview from Case Studies in Business Ethics and Corporate Governance
Apple vs Samsung: Patent War 31
than doing experiments or trails and it also encourages technological development within the
company motivating employees and providing incentives for the people in R&D.
Apple may also take the fi rst mover advantage and can get some sort of upper hand in R&D. Apple can
protect its R&D through acquiring more and more patents and successfully keeping them as trade secrets.
Unlike Google, Apple has adopted a closed system to protect its patents from competitors. Apple can
also adopt the policy of opening its patents, i.e. giving license to others thereby enabling the company
to earn a huge amount through licensing fees and this would help Apple to recoup some of the massive
investment needed to develop new technology. ...
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Publisher Resources

ISBN: 9789332577961