January 2012
Beginner to intermediate
192 pages
6h 29m
English
Content preview from Case Studies in Business Ethics and Corporate Governance
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Apple vs Samsung: Patent War 31
than doing experiments or trails and it also encourages technological development within the
company motivating employees and providing incentives for the people in R&D.
Apple may also take the fi rst mover advantage and can get some sort of upper hand in R&D. Apple can
protect its R&D through acquiring more and more patents and successfully keeping them as trade secrets.
Unlike Google, Apple has adopted a closed system to protect its patents from competitors. Apple can
also adopt the policy of opening its patents, i.e. giving license to others thereby enabling the company
to earn a huge amount through licensing fees and this would help Apple to recoup some of the massive
investment needed to develop new technology. ...
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