24 Case Studies in Business Ethics and Corporate Governance
made it very inconvenient for people to buy Apple computers. Apple introduced the PowerMac in
1994. It was co-developed with IBM and Motorola and was the fastest processor for a PC at that time.
This allowed Apple to remain a top competitor for the best computer makers in the market. In 1997,
Apple entered into a contract with Microsoft which gave the two companies a 5-year license and
boosted their sales.
Apple introduced a new all-in-one computer the iMac on 15 August 1998. On 10 November of
the same year, Apple started selling the iPod portable digital audio player. The product was a huge
success—over 100 million units were sold within 6 years. In January 2007, Steve Jobs introduced ...
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