Coach Me! Your Personal Board of Directors
by Brian Underhill, Jonathan Passmore, Marshall Goldsmith
Foreword
A CEO’s Journey through Coaching
Aicha EvansCEO, Zoox, Inc.
Mark ThompsonWorld’s #1 CEO Coach
When you meet world-class leaders whose talent is as extraordinary as that of Aicha Evans, you might not imagine her looking to executive coaches to be inspired and supported. However, throughout her remarkable career, she has tapped master coaches as strategic partners in building every great team, particularly in organizations facing massive growth and change. As CEO of Zoox, an Amazon company, Aicha is leading a mission as epic as a technological moonshot – autonomous driving – a radical redefinition of “personal transportation to make it safer, cleaner and more enjoyable for everyone,” she says.
“My job, first and foremost, is to coach my team to become better leaders! And the biggest challenge every leader faces is to make yourself vulnerable to coaching as a role model of professional growth and personal transformation,” Aicha smiled: “When it comes to change, you go first!”
As a CEO coach, Aicha’s journey reminds me just how fortunate I am to learn from and support the world’s most talented leaders. My mentor and friend Alan Mulally, the legendary former CEO of Ford and Boeing, often reminds me: “The secret to success as a coach is client selection!” When Marshall Goldsmith and I first met Aicha, we realized she was among the most gifted and compassionate technology leaders we would ever serve.
Whenever Aicha is challenged to break new ground or make change happen, ...
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