Skip to Content
Codermetrics
book

Codermetrics

by Jonathan Alexander
August 2011
Intermediate to advanced
264 pages
8h 42m
English
O'Reilly Media, Inc.
Content preview from Codermetrics

Name

Win Percentage

Synopsis

Purpose
Measure the percentage of trials that successfully convert to active users.
Formula
Win Percentage = (Successful Trials / Trials Completed) × 100

Example

A new software release is issued at the end of June. The following trial data is recorded for the three months following the product release:

Month of July: 81 Trials Complete, 67 Successful Trials
Month of August: 107 Trials Complete, 88 Successful Trials
Month of September: 142 Trials Complete, 119 Successful Trials

The monthly Win Percentages for the product release can then be calculated as follows:

Win Percentage in July = (67 / 81) × 100 = 83%
Win Percentage in August = (82 / 107) × 100 = 77%
Win Percentage in September = (124 / 142) × 100 = 87%

The Total and Average Win Percentage will basically be the same, although they could be slightly off based on rounding. They can be calculated in either of the following ways:

Total Win Percentage = ((67 + 82 + 124) / (81 + 107 + 142)) × 100 = 83%
Average Win Percentage = (83 + 77 + 87) / 3 = 82%
Win Percentage in September = (124 / 142) × 100 = 87%

Notes

The value of the Win Percentage metric is to provide you an indicator of how well the software succeeds with the target users. Obviously if your software does not offer trials or demos, then the formula presented here will not work for you. In that case you might consider whether there is another way to determine Win Percentage. For example, if the first 30 or 60 days of use of your software typically translates ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

The Three Traps That Stymie Reinvention

The Three Traps That Stymie Reinvention

Ryan Raffaelli
The Human Factor in AI-Based Decision-Making

The Human Factor in AI-Based Decision-Making

Philip Meissner, Christoph Keding
What Successful Project Managers Do

What Successful Project Managers Do

W. Scott Cameron, Jeffrey S. Russell, Edward J. Hoffman, Alexander Laufer

Publisher Resources

ISBN: 9781449312664Errata Page