Acknowledgements

I want to thank the following people without whom this book would not have happened:

Firstly Sam Jackson at Pearson for steering me through the fascinating process of writing a book, with humour and patience.

Secondly I want to thank all the amazing entrepreneurs who I mention in this book, who have provided so much insight and honesty. The list includes Bill Gross, John Bates, Roland Rudd, Hugo Dixon, Seb James, Janie Brown, Jo Fairley, Jeffrey O’Rourke, Ingrid Murray, Lucy O’Donnell, Peter Christiansen, Victoria Baillieu, Matthew Page, Sue van Meeteren, Greg Hadfield, Nick Wheeler, Matt Norton, Claire Mason, Vaughan Smith, Geoffrey Gestetner, Mark de Wesselow and William Reeve.

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