Chapter 2
Genius or madness
HOW DO YOU KNOW WHEN THE IDEA IS RIGHT?
‘We can all be Dragons when we judge other people’s businesses, but it’s much harder to do it to your own business. It sounds obvious but it’s easy to be obsessed with the idea and not the money. And you only really know whether the idea is any good when you start making a profit. It’s just that simple.’
said Peter Christiansen, a media entrepreneur, business school partner and friend, as we drank a glass of wine and talked about our latest ventures. Peter had successfully built a $20m TV production company, Zeal Television, and Speedshape, a high-end computer graphics ...
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