Chapter 5
Bottle the highs to cope with the lows
HOW DO YOU MAKE SURE YOU SEE THE POSITIVES AND NOT JUST THE NEGATIVES?
‘I am feeling great about this local channel strategy. It’s the key to unlocking everything. It makes such good sense. Both of these couples could be our local agents and both seem interested. I had a three-hour meeting with the second couple last night – they just couldn’t stop talking and asking questions,’ Nick, my partner at You Wish, said excitedly as we took our tea in Frank’s cafe on a sunny Friday morning in London. ...
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