Chapter 14
Going with your gut
HOW TO USE YOUR INSTINCTS
Peter Christiansen said to me: ‘Good entrepreneurs have a second sense. Their gut feel is always right.’
But what is gut instinct?
It’s a feeling. It’s a belief. It’s not a rational argument.
Nick Wheeler, Founder of Charles Tyrwhitt, says: ‘Your gut feeling is all those innermost feelings and those things that have happened in your life and your brain processes them all. Your gut feeling gets better as you get older.’
Bill Gross of Idealab agreed: ‘It comes from good information from practice and experience. I like to think that my gut is powerful, but it isn’t random. It comes ...
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