Confessions of an Entrepreneur

Introduction

WHAT IT’S ABOUT

This is not a textbook about writing a business plan or choosing the right business idea. Those books exist already. This doesn’t.

This is a book about the emotional issues that other business books ignore – the sacrifices you make, the struggle to choose and work with the right partner(s), the strain of uncertainty and potential failure, the dizzying and addictive highs of success, the challenge of building and motivating a team – everything that you will experience when you start a new business. It’s about the journey every entrepreneur has to take – and it’s this journey, not just the destination, that you have to learn to love if you’re going to be a great entrepreneur.

WHY I WROTE THIS BOOK

I wanted to bring ...