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CRM For Dummies
book

CRM For Dummies

by Lars Helgeson
July 2017
Beginner to intermediate
360 pages
8h 21m
English
For Dummies
Content preview from CRM For Dummies

Part 3

Implementing Your CRM

IN THIS PART …

Set up your CRM for success and tie the components together efficiently.

Create effective lead capture with follow-up techniques that work.

Use chat, phone, and social channels to capture and market to leads.

Market to leads and clients with email in a way that generates response.

Automate communication and follow up with the right marketing automation tools and techniques.

Store corporate knowledge in a searchable knowledge base connected to your CRM.

Manage projects and billing with your CRM.

Host events, collect registration, and track attendance with tools that tie back to your CRM and marketing.

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Publisher Resources

ISBN: 9781119368977Purchase book