Chapter 17

Using Analytics the Right Way

IN THIS CHAPTER

check Reporting on the relevant information you need to use

check Turning data into action to improve your business

check Building strategies for lead scoring that impact sales

check Using predictive analytics to focus your energy on the right initiatives

Gathering a lot of data isn’t enough. You have to know how to use it and you need to know what impact that data has on the way you do business. The analytics you derive from your Complete CRM can guide your strategies and decisions. Without a complete picture of your business’s performance, you can easily make the wrong decisions and invest in the wrong initiatives, costing time and money. With Complete CRM in place, you can have the confidence and the ability to adapt to market conditions.

In this chapter, I talk about setting the right key performance indicators for your business as a way to help monitor overall health and performance. Leverage your website analytics data, your lead scoring, and your predictive analytics results to illuminate the best path ahead for your business.

The strategies ...

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