12.1 Culture – is your strategy heading for the breakfast plate?12.2 Are you really ready to sail?12.3 Revolution versus evolution – the implementation challenge12.4 The tricky triumvirate – prioritisation, dependencies and capabilities12.5 Evaluation and measurement12.6 Sponsorship, executive buy-in and stakeholder management12.7 Communications12.8 Aligning and embedding the strategies12.9 Balancing risk12.10 Plan for success12.11 The next wave12.12 Is a data strategy similar for all organisations?12.13 Case studies12.14 Summary of steps – data strategy: from definition to execution12.15 Some final personal reflections12.16 Ten to take away