7 COMMUNICATIONS, CULTURE AND CHANGE READINESS
‘You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.’
Lee Iacocca1
Throughout the preceding chapters, reference has been made to the need to engage and manage stakeholders of all types through the data strategy definition process to ensure you have traction. This is essential to avoid developing the data strategy in a vacuum, the likely outcome of such a situation being confusion, resistance and ignorance of what the data strategy is, why it has been produced or where it fits in the wider purpose of the organisation. I have seen organisations where this has been the case, and it is not a good place in which to be – on the back foot, justifying your ...
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