1 INTRODUCTION: WHY IS A DATA STRATEGY RELEVANT TODAY?
‘Business strategy is the battleplan for a better future.’
Patrick Dixon1
Strategy. For those of us who work in organisations in the 21st century, it is hard to imagine a world in which the term ‘strategy’ would not be heard. Yet the reality is that it is a relatively new concept for business. This is even more so when the term is applied to data, with a significant number of organisations lacking a data strategy despite it being ubiquitous as the means to conduct business: data is fundamental to drive operational activity, undertake financial transactions, engage with customers, deliver products and services, and operate the internal functions without which an organisation simply could ...
Get Data Strategy now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
