August 2021
Beginner to intermediate
316 pages
12h 13m
English
Content preview from Data Strategy
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1 INTRODUCTION: WHY IS A DATA STRATEGY RELEVANT TODAY?
‘Business strategy is the battleplan for a better future.’
Patrick Dixon1
Strategy. For those of us who work in organisations in the 21st century, it is hard to imagine a world in which the term ‘strategy’ would not be heard. Yet the reality is that it is a relatively new concept for business. This is even more so when the term is applied to data, with a significant number of organisations lacking a data strategy despite it being ubiquitous as the means to conduct business: data is fundamental to drive operational activity, undertake financial transactions, engage with customers, deliver products and services, and operate the internal functions without which an organisation simply could ...