Data Strategy

3 SETTING THE SCOPE OF THE DATA STRATEGY

‘Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.’

Michael Porter¹

The previous chapter provided context on why you might embark on creating a data strategy, along with some of the key pointers to consider to ensure its success. The rest of the book will provide more detail on how you build on this, guiding you through the key considerations in developing the data strategy before you switch into implementation.

One of the challenges with developing a data strategy, particularly if this is the first time the organisation will have had one, is determining the scope. There are a number of reasons why an organisation embarks on developing a data strategy ...