Decisively Digital

AppendixReciprocity: Answering Some of My Own Questions

Alexander Loth, author (biography in the “About the Author” section)

 

If you read some or even all interviews, you might have realized my habit of asking more practical questions toward the end of each interview. In return, many of the interviewees asked me at the end of the interview sessions, “How about you? What are your favorite apps, work-related hacks, and bits of advice?” So, here are my answers to those questions and one more.

In 10 Years, What Do I Think Our Work Will Look Like?

I am quite confident that the 2020s are a decade of drastic disruptive change. We already see that benchmarks from the past are not appreciated in today's economy. Production companies will focus less on traditional KPIs, such as units sold, and focus much more on market capitalization. Tesla, for example, is the most valuable car manufacturer today with a market capitalization of $750 billion, even though Tesla produced only 500,000 cars in 2020. Toyota, on the other side, produced 9.5 million cars in 2020, but its market capitalization is $213 billion. Instead of units sold, additional features are valued — and those new features rely almost entirely on software. Production companies will transform into software companies — or probably will not survive.

These unavoidable disruptions will also change the way we work. This is especially ...