Introduction
Decisively Digital: From Creating a Culture to Designing Strategy is intended to be an overview of various state-of-the-art topics that are essential for organizations that want to transform and go digital. This book contains 24 interviews with executives, entrepreneurs, and researchers, as well as two real-life customer examples. My hope is that you will find useful ideas and inspiration for understanding the current trends and how to effectively establish a digital strategy that drives success in your organization, just as I have seen with the many organizations that I have had the privilege of working with over recent years.
The book should be of interest to different audiences:
- Chief information officers (CIOs), chief digital officers (CDOs), and any executive who crafts their organization's digital journey
- Professionals who want to understand how technology can improve their work
- Generally, anybody with interest in modern technology and a desire to understand how this blends into business
To follow the contents of this book, the reader requires neither a background in mathematics nor any programming experience.
Book Structure
This book is structured in six parts. Part I: Digital Strategy, provides a framework to identify requirements and define a strategy tailored to your individual organization.
Each of the remaining parts is dedicated to a specific strategic topic:
- Part II: Digital Culture and Modern Work
- Part III: Data Democracy and Analytics
- Part ...
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