Chapter 15Kerem Tomak: Designing a Digital Strategy for the Financial Sector
Kerem Tomak, global chief analytics officer, ING Group
Source: Kerem Tomak
Dr. Kerem Tomak studied mathematics, economics, and information systems in Turkey and the United States. He embarked on his professional career as an assistant professor at the University of Texas, Austin. Dr. Tomak brings more than 15 years of experience as a data scientist and an executive. Prior to his current appointment as the global chief analytics officer at ING Group, he was the founder and head of the big data, advanced analytics, and AI division at Commerzbank AG as well as a supervisory board member of Main Incubator, a subsidiary of Commerzbank. He has expertise in the areas of hybrid multicloud architectures for scaling data-driven products, AI and machine learning applications in retail and financial services, digital transformation, omnichannel and cross-device attribution, price and revenue optimization, promotion effectiveness, yield optimization in digital marketing, and real-time analytics. He has managed midsize and large analytics and digital marketing teams in Fortune 500 companies, including Google and Yahoo, and delivered large-scale analytics solutions for marketing and merchandising departments for retailers like Walmart and Macy's in the United States. His outside-of-the-box thinking and problem-solving ...
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